Final Edit

Reflection

Shot List

Intro:

In the intro of the song, first 16 beats, there will be cinematic shots of each location. These are essentially establishing shots so to show the audience where the video is set.

Chorus:

In the first chorus we are going to see the character in the science lab using the equipment accompanied with a couple more cinematic shots that are timed to the beat. There will be takes where the actor is lip syncing the song and takes where they are not and I use whichever one came out better as it's not imperative that they are lip syncing.

Verse 1:

This verse will be compiled of speed ramped footage of the character walking around the forest and acting somewhat dazed. Also using cinematic footage.

Pre Chorus:

In this small section of the song there will be a short shot of the character taking the pills out of his pocket and holding them in his hands. This is a slight foreshadowing of him taking the 'medication' the next time we see a scene in the forest.

Chorus:

There will be more scenes of the character working in the lab, this time things will be a little bit more hectic and they will have lost composure a bit.

Verse 2:

We will then see the character taking the pills and the clip speed will go up. The camera angle will be slightly slanted and shaky. The camera will follow the character around in a disorderly fashion, making kind of hectic movements around the subject in question.

Pre Chorus:

The situation calms down at this point and the erratic movements slow down. This will be accompanied with cinematic shots too. Character feels defeated. Heartbeat visual effect added.

Chorus:

Character acting like everything is calm. Back to the drawing board in the science lab.

Bridge:

Switches between forest and lab footage.

Chorus:

Character begins to realise his mistakes in not getting help. Begins dismantling the science equipment. Begins leaving the forest. Final shot is of the guy turning off the light to the lab and the screen goes black.

Production Research - Props

In my music video I want to use coloured water in test tubes to show that the character is making things in the lab, for this I could either use food dye or try and find other ways to colour the water.

Production Research - Test Shots

In my music video I want to use a prism to fortify the abstract sections of my theme. I have tested out the prism in a couple of shots and pictures to see how the light refracts off of it. 

Production Research - Locations

For my music video, I have two locations planned.

The first location I have chosen is Epping Forest. I feel like this is a good secluded area and will connote my themes well. The section of Epping Forest I am going to use is opposite my house and I have a lot of experience in the area, therefore, I know the best spots to film and roughly when the area will be free to use. It also makes it easily accessible for me and it's easily accessible by bus too. Also, if this area isn't available to use for whatever reasons, there are many other sections of Epping Forest that I can use as a location.

My second location is a science lab. I want to use one of the science labs at college, however, I still need to speak to the science department about getting permission to do so. Hopefully I will be able to use some of the equipment too in order to make the video more authentic in the scenario of making medication. There is a slight risk when using a science lab to film as there is glass around that could be smashed and there are also chemicals that are able to cause damage to equipment and people.

My Target Audience

My target audience is kind of niche, as it is targeted towards people who suffer from mental health illnesses such as anxiety and depression. This audience seems to be turning into more of a mass group as a lot more people nowadays seem to be diagnosed with mental health related issues.

The age range for my target audience is around the ages of 14-21. This may seem like a large range, however, due to the subject matter and the form of media it is, it's a lot more likely that these age ranges would enjoy/relate to it. The main gender my video is targeted toward are males, hence why I will be using a male actor around the age of the target audience as the main character in the video. The socioeconomic level doesn't matter for this audience as anxiety and depression are things that can affect any group of people at any time in life. The marital status of my target audience is going to be single/unmarried considering the age range of the group. The main psychographic of my target audience is most likely going to be Doomsdayers they are people who do things at their own pace without relying on others for help, a lot like the concept in my video. These people are also very loyal when it comes to people that they trust, however, it's difficult for them to find people to trust. The target audience are going to be very interested in social media, considering their age. This also makes sense since social media is said to be one of the leading causes of mental health issues in young people.

There are a lot of competitors for my target audience as mental health is a largely used subject in music and everyone is keen to see how that is portrayed in the music video. however, due to it being a music video, the competition is lowered slightly as the viewership depends on the music artist's fan base and certain people may not all like the same music.

My USP is going to be the hidden factors in the video. These are going to be actions and object etc, that are going to be relevant if someone was to analyse the video, however, these would stand out and be obvious to people who are able to relate. Also, a lot of anxiety sufferers have their own stories and will see things that others won't and will interpret things differently, therefore creating a larger understanding of the issue.